New technologies like cloud computing, social media, and mobile applications are changing the way companies do business. Customers now expect to interact with brands through a large number of touchpoints such as social media or mobile apps. This affects the way companies are doing business, and many startup companies are disrupting the market with new business models, associated in almost every case, with an improved customer experience.

As a leader responsible for digital transformation in your organization, how, specifically, will you leverage digital technology to streamline your business model and enhance your customers’ experience?

Besides staying on the winning side of disruptive technology, you must also meet ever-tighter budget constraints. That means using your business critical assets in new ways—while successfully managing the risks associated with change.

Four steps to successfully managing digital transformation

1. Capture company strategy

  • Map and assess current capabilities
  • Identify and assess transformation drivers through SWOT analysis, and define vision and objectives
  • Define transformation stages, identify capabilities, KPIs and objectives for each stage
  • Determine new capabilities within the enterprise roadmap

2. Plan the business transformation

  • Map customer journeys for each persona, identify moments of truth where customers might exit the customer journey
  • Rate satisfaction over touchpoints between the customer and the organization
  • Design new business processes by incorporating customer journeys
  • Refine business processes to improve customer experience

3. Plan the IT transformation

  • Map and assess the IT portfolio
  • Describe target IT architecture and IT transformation milestones like services, applications, infrastructure and data
  • Define and assess required IT transformation initiatives, and test the impact on the IT Portfolio
  • Compare IT transformation scenarios based on expected business outcomes

4. Mitigate risks

  • Identify risks tied to processes and IT
  • Assess risk level based on risk impact and likelihood, and integrate risk into change decisions
  • Define preventive controls to mitigate identified risks and preserve customer experience

Why we can help you address digital transformation challenges

At MEGA, we provide you with the tools to successfully manage your digital transformation. We offer a fully integrated set of software solutions, HOPEX, to help your company innovate and streamline operations.

MEGA’s HOPEX solutions cover a wide range of practices to drive business and IT transformation, including business architecture, business process analysis, IT portfolio management, and risk management.

With our solutions, you can design customer journeys that integrate customer experience into your business processes. You can plan and design business capabilities that will support your change efforts. You can also connect your company’s strategy directly to your IT portfolio planning, then compare various IT transformation scenarios based on expected business outcomes.

Our platform uniquely integrates business, IT, and risk perspectives into the same repository to give you a single, 360 view of your organization that shows the tightly-woven links between business and IT. You get the visibility and tools you need to improve decision-making and navigate change in a disruptive environment – with a sharp focus on your business needs.