A Winning Plan for Effective Business Transformation & Improved Customer Experience

Trends such as the cloud, mobile workforces, Big Data, and the Internet of Things are altering how organizations connect, communicate, and pretty much do business. Most importantly, these trends change how these organizations deliver products and services to customers.

Aberdeen Group research has shown that leading organizations are changing their business strategies and capabilities in order to improve customer experience and build an innovative profitable business.

Learn how enterprise architecture has proven to be an effective way to manage change and foster business transformation by:

  • Capturing company strategy and helping to create a strategic roadmap
  • Redesigning or creating new business processes while improving customer experience
  • Mapping IT transformation based on planned business capabilities and improved alignment with business needs

About Aberdeen Group

Since 1988, Aberdeen Group has published research that helps businesses worldwide improve performance. Our analysts derive fact-based, vendor-agnostic insights from a proprietary analytical framework, which identifies Best-in-Class organizations from primary research conducted with industry practitioners. The resulting research content is used by hundreds of thousands of business professionals to drive smarter decision-making and improve business strategy. Aberdeen Group is headquartered in Waltham, MA. - See more at: www.aberdeen.com


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