The Aragon Research Tech Spectrum™ for Customer Journey Mapping, 2017 - Mapping the Voice of the Customer

Until recently, capturing the voice of the customer has been either relegated to face-to-face customer focus groups or point in time surveys - or in the worst-case scenario - walking away to a competitor. Now, with the ability to map the customer journey and capture the customer’s rational inputs, sentiments, real emotions, and responses, organizations are better equipped to successfully and proactively retain their current client base and target “best customers” to win new clients.” stated the Aragon Research report. 

In its Tech Spectrum™ for Customer Journey Mapping, 2017 - Mapping the Voice of the Customer report, Aragon Research evaluated 15 companies that provide customer journey mapping software. The assessment was based on performance when selling and supporting their products and/or services, as well as their strategy. In other words, identify how market needs can best be addressed by the vendor and future market trends.

It is also worth noting that MEGA International has been recognized as a Leader in this report. 

Download this report to discover why MEGA is a leader and also find out about:

  • The three main reasons of embracing the shift to Customer Journey Mapping
  • The key product requirements that need to be taken into account when selecting a Customer Journey Mapping software
  • The whole evaluation of the software vendors on this market

 

About Aragon Research

Aragon Research is a research and advisory firm that focuses on high impact research and unmatched advice to help organizations make better technology and strategy decisions. It was founded based on a set of core values of providing the highest quality technology research and advisory services to clients all over the world. With a focus on all of the elements that go into doing work – the people, the technologies and the knowledge, Aragon helps organizations put it all into perspective with trade-marked Research Methodologies that are unmatched. For more information, please visit:  www.aragonresearch.com

Aragon Research does not endorse vendors, or their products or services that are referenced in its research publications, and does not advise users to select those vendors that are rated the highest. Aragon Research publications consist of the opinions of Aragon Research and Advisory Services organization and should not be construed as statements of fact. Aragon Research provides its research publications and the information contained in them "AS IS," without warranty of any kind.
 

The Aragon Research Tech Spectrum™ for Customer Journey Mapping, 2017 - Mapping the Voice of the Customer