Business & IT Transformation in the Digital Age: Challenges & Opportunities

Technologies like cloud computing, social networks, and mobile applications have changed the way companies do business. Customers now expect to interact with brands through a large number of touchpoints such as social media or mobile apps. This affects the way companies are doing business, and many startup companies are disrupting the market with new business models, associated in almost every case, with an improved customer experience.

As a leader responsible for digital transformation in your organization, how, specifically, will you leverage digital technology to streamline your business model and enhance your customers’ experience? Besides staying on the winning side of disruptive technology, you must also meet ever-tighter budget constraints. That means using your business critical assets in new ways—while successfully managing the risks associated with change.

Inside you will learn how to:

  • Capture company strategy,
  • Plan the business transformation,
  • Plan the ITtransformation,
  • Mitigate transformation risks.
Business & IT Transformation in the Digital Age: Challenges & Opportunities