Plan Business Transformation and Improve Customer Experience
In today’s world, customers can come into contact with multiple brands through a large number of touchpoints such as company websites or mobile apps. This affects the way companies are doing business, and many startups are disrupting the market with new business models, associated in almost every case, with an improved customer experience.
Performing an end-to-end review of your processes is key to successfully deliver the best experience to your customers.
Read this eBook to learn how to:
- Map your customer journey
- Rate customer satisfaction on touchpoints
- Design new processes and reinvent existing ones
- Evaluate the effectiveness of your processes
This eBook is part of a series of 4 ebooks that describes a pragmatic approach to help companies achieve their digital transformation using enterprise architecture.