Your Role as a Product Marketing Manager
You play a central role in defining the product strategy.
You propose how your product should evolve and are responsible for defining the right strategy to drive product success in sales and marketing.
- You will be the product evangelist and will play an integral role in organizing product launches.
- You know competitors, analyzing their strengths and weaknesses. You also understand what features users expect and how their companies make their buying decisions.
- Your market knowledge helps to drive the development of positioning and messaging that resonates with buyers and empowers our sales channels to be successful.
- You will collaborate with our marketing team to develop innovative programs and content that drive demand. An attention to detail and eye for quality are critical to your success, along with an ability to grasp and present our product’s value proposition in a way that resonates and clearly articulates how we solve our buyers’ problems.
In addition to the marketing team, you will regularly collaborate with product owners and sales channels; it’s a balancing act that requires strong didactic skills and leadership.
What will be your responsibilities?
- Analyze and understand the competitive landscape - be an expert on our competition and how they are positioned.
- Market intelligence - become the expert on our buyers, who are they, how they buy and their key buying criteria.
- Collaborate with product owners and marketing communications to develop product positioning and messaging that resonate with our target buyer personas.
- Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.
- Plan the launches of net-new products and releases of existing products
- Act as the primary thought leader for the products you support externally, including speaking engagements and written works.
- Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collaterals and teach them how and when to use them.
What skills you'll need?
- Good understanding of the IT or Solution Architecture with ideally good knowledge of the Information Architecture, with at least 5 years’ experience in a consulting or product marketing function.
- Must be a strong public speaker, comfortable in front of customers or MEGA Sales people.
- Good writing skills to develop content such as blog posts, product presentations, business cases or white papers.
- Great team player capable of interacting positively with colleagues, cross-functional teams and third parties.
- Bachelor’s degree or master’s degree in business or marketing.
- Very comfortable when communicating in English