Business Architecture & Strategy Execution: Managing Risk, Scaling the Practice

August 13 I 1:00 - 2:00 p.m. EDT

Business architecture is generating a lot of interest and attention recently, and for good reason as it helps companies bridge the strategy through execution gap by creating concise views and definitions of the business. It also allows IT to focus on best practice technology without having to “guess” what the business means, thereby enabling the company to focus on driving transformational change.  

Join MEGA Customer Success Manager, Gordon Cooper as he leads a robust conversation with Business Architecture veterans William Ulrich, President of TSG, Inc., Diane LeBeau, Chair of The Business Architecture Guild’s Executive Advisory Council, and Josephine Gilmore, Manager of the Business Agility Office at FedEx Services, as they discuss strategies and real-world examples of how BA can help organizations better connect data and manage risk.  

Topics include:

  • Value of BA Today
  • Risk Management
  • Scalability
  • Automation 


William Ulrich

William Ulrich - President of TSG, Inc., and Cutter Fellow, Partner at Business Architecture Associates and President of the Business Architecture Guild®
William is coauthor of “Business Architecture: The Art and Practice of Business Transformation” and “Information Systems Transformation: Architecture-Driven Modernization Case Studies”, and an originating contributor of “A Guide to the Business Architecture Body of Knowledge.  As a management consultant for more than 35 years, Mr. Ulrich has worked with large corporations and government agencies across the globe.


Diane LeBeau

Diane LeBeau - Chair of the Business Architecture Guild’s Council of Executive Advisors and Member of the Business Architecture Board of Directors 
Diane is the retired director of Business Architecture for United Airlines where she led a team of architects responsible for capturing and managing a common view of the airline's business capabilities for use in strategic planning and program and project support. In addition to business architecture, she has expertise in process optimization, business engagement and business transformation.


Josephine Gilmore

Josephine Gilmore - Manager of the Business Agility Office at FedEx Services and Executive Advisor at the Business Architecture Guild
Josephine supports the planning and execution through the implementation of Business Architecture practices, collaborating with other Business Architecture groups in a FedEx-wide Community of Practice. She has over 25 years of experience in product and portfolio development strategy in the technology, publishing and transportation industries. 


Gordon Cooper

Gordon Cooper - Customer Success Manager for MEGA International
Gordon is a thought leader in the field of enterprise architecture as a transformative discipline. He has provided vision and leadership in the evolution of EA from a “nice-to-have” cost center into a key enabler of business transformation. Gordon has worked as senior leadership and consulted in companies ranging from Fortune 10 companies to start-ups, and in numerous industries such as Insurance, Financial, Oil & Gas, Technology, Medical/Healthcare, Government, and Education.

Business Architecture & Strategy Execution: Managing Risk, Scaling the Practice