MEGA Lets Biz Execs ‘Test Drive’ Customer Journey Mapping
BOSTON, February 20, 2018 – MEGA International will conduct its popular technology test drive on customer journey mapping for business transformation leaders at the 2018 Business Transformation & Operational Excellence World Summit, March 14-15 in Orlando.
The test drive will show practical ways to improve the customer experience using customer journey mapping, process design and capability roadmaps.
At the event, MEGA’s business transformation experts will walk through the proven steps of customer journey mapping that have helped enterprises:
- deliver the best customer experience
- identify their customers and how they interact with the company
- improve touchpoints and business processes that attract the desired customers
“Today, positive customer experiences are the driving force behind successful businesses,” noted Lucio de Risi, CEO, MEGA. “A happy customer returns frequently and often shares his/her buying experience via online reviews. With the power of social media, excellent reviews can make your business popular while negative ones can kill it quickly.”
Companies use MEGA’s HOPEX Business Process Analysis solution, with its customer journey mapping capabilities to gain new insights into customer behavior, as well as analytics and decision-making tools that aid in business transformation and new business value. The software helps companies reshape their operating processes with the customer in mind. It uses key tools such as process models, customer journey maps, business capability maps, ecosystem designs and assessments to generate reports that help managers make good decisions about change.
So many companies are seeking software solutions that can help them improve the customer experience, that the market for customer journey mapping software is expected to reach $5 billion by 2022, according to Aragon Research. The research firm named MEGA as a leader in customer journey mapping software.