MEGA Shows How Customer Journey Mapping Builds Brand Loyalty
BOSTON, January 16, 2017 – MEGA International will conduct a power insight session at OPEX Week January 22-24 in Orlando to show companies how to improve the customer experience using customer journey mapping, process design and capability roadmaps.
“In today’s markets, across all industries, the customer is king,” noted Lucio de Risi, CEO, MEGA. “The most insightful executives have already recognized this and are vigorously equipping their companies with the capabilities and tools to better understand customer needs and desires and transform their operations to build and retain brand loyalty.”
Customer journey mapping helps companies see their business from the customer’s perspective, including the pain points that can derail buyers from making or completing a purchase. It is the starting point to redesign company processes that make the customer journey easier and more rewarding for buyers.
Because so many companies are focusing on improving the customer experience and need software solutions that can unite information about customer-facing processes across the enterprise, the market for customer journey mapping software is expected to reach $5 billion by 2022, as estimated by Aragon Research. The research firm named MEGA as a leader in customer journey mapping software.
MEGA’s HOPEX Business Process Analysis solution helps companies:
- map and personalize customer journeys that integrate these experiences into business processes
- rate customer touchpoints so companies know where to focus resources to improve touchpoints
- design business capabilities that support change efforts to improve the customer experience
“Understanding and improving the customer journey is absolutely critical to business growth in this era of extreme competition for new buyers,” continued de Risi. “Our Fortune 500 customers have discovered that this powerful approach improves product development, as well as marketing and sales processes, making them more effective and efficient.”